Unilever and Eliminating Plastic Waste
If you have ever used a food or cosmetic product, chances are Unilever made it. Based out of the UK, Unilever is one of the world’s biggest consumer goods companies, and it owns hundreds of brands. While massive, however, Unilever still need to meet consumer demands for corporate social responsibility. Today, rampant consumerism is out, and ethnical consumption is in.
Which is why Unilever is addressing its plastic usage problem. In response to demands from young consumers, Unilever will halve the 700,000 tons of new plastic it uses annually. Setting 2025 as its goal, Unilever will both use more recycled plastic, and cut down on plastic packaging. At OkStraw Paper Straws, we’re excited to see another corporation embrace social responsibility, and cut out unnecessary plastic waste.
There's Too Much Plastic Waste Here Already
If you’re up to date with the news, then you’ll know that plastics threaten our planet. Large plastics kill marine animals, and they break down into microplastics. Microplastics get into our oceans, ground, air, and even our bodies. Thanks to new innovations, however, we can now harvest and recycle microplastics in the ocean. We already have too many plastics little our planet, so recycling what’s already here is a big social responsibility.
Unlike recycled plastics, new or “virgin” plastics are made from freshly extracted oil. Using virgin plastics both adds to the amount already choking our planet, and contributes to climate change. All of these reasons are more than enough to cut out virgin plastics, and recycle what’s already here. While OkStraw Paper Straws wants all companies to eventually phase out plastic, we support Unilever switching to recycled plastic.
The People Want Corporate Social Responsibility
If the environment wasn’t enough for Unilever to change, then consumer demand should be. Nowadays, making a good product isn’t enough to bring in loyal customers. More and more people, especially millennials, want to buy from socially responsible companies. In the US alone, 59 percent of shoppers polled said they value a company’s social stances.
By cutting is plastics usage, Unilever demonstrates its social responsibility. As a result, Unilever will both protect the planet, and bring in more ethical consumers. At OkStraw Paper Straws, we can’t think of a better two-for-one deal. While phasing out plastics should be Unilever’s goal, halving them is a great step toward achieving it.
Going Naked for the Planet
In order to reduce its plastics usage, Unilever will roll out more “naked products”. Naked products are named such because they aren’t clothed in unnecessary plastic packaging. Unnecessary plastic packing hurts the environment, so cutting it out is a welcome change.
Other socially responsible companies already do this, like cosmetics maker Lush. We also practice sustainable packaging at OkStraw Paper Straws. We offer either naked or paper-wrapped straws, and use biodegradable Kraft paper packaging. Naked products both cut out plastic waste, and save money in packaging costs.
Let's Give Plastic the Boot
While we at OkStraw Paper Straws believe in cutting out plastics altogether, we applaud Unilever for making changes. Ending virgin plastics both fights climate change, and challenges us to recycle more. We already don’t recycle enough in Western countries, so ending virgin plastics will force us to do better.
With the European Union phasing out single-use plastics by 2021, Unilever’s announcement couldn’t come sooner. We at OkStraw Paper Straws are excited to see a big corporation get with the times, and lead by example. While small businesses like OkStraw do our part to heal the planet, we need the big companies on board with us. So we invite Unilever to cut out plastic, embrace social responsibility, and join the Cause for Paper Straws!