Patagonia's Corporate Social Responsibility
We’ve all heard the phrase in one way or another. “We live in a throwaway society!”, where everything is destined for the landfill, and nothing is made to last. It’s just that at this stage of capitalism, corporate social responsibility is a thing of the past.
That’s how Patagonia’s CEO Rose Marcario feels, and she’s determined to change it. By emphasizing repairability, reusability, quality and social causes, Patagonia is setting the pace for other companies to follow. OkStraw Paper Straws would like to highlight Patagonia, and how they inspired us to prioritize social responsibility as a company.
59 percent of American shoppers believe a company’s values are important.
Corporate Social Responsibility Pays!
When consumerism runs rampant, buying stuff takes the front seat to everything else. Electronics become unrepairable, and clothes fall apart before they’re out of fashion. Consumerism both maxes out people’s credit cards, and it destroys our planet. Producing throwaway goods increases greenhouse gases, and throwing them away causes pollution.
If want a healthy planet, then corporate social responsibility must replace rampant consumerism. Companies like OkStraw Paper Straws and Patagonia accepted the challenge. Nowadays, too, corporate social responsibility means new and loyal customers. In a recent survey, 59 percent of American shoppers believe a company’s values are important. So being socially responsible is both good for the planet, and for business!
Corporate Change Through Activism
Patagonia’s founder Yvon Chouinard wanted Patagonia to make great products, while championing corporate social responsibility. Chouinard did this by blending environmentalism with business as Patagonia’s model. Thanks to visionaries like Chouinard, more companies like OkStraw Paper Straws can adopt this model, while staying competitive.
Not only is Patagonia an activist corporation, but it also supports activists. In 2016, Patagonia gave 100 percent ($10 million) of their Black Friday sales to environmental groups. And on September 20th, Patagonia temporarily closed its doors and joined the 2019 Climate Strike. Additionally, Patagonia donates 1 percent of all its sales to environmental causes.
Corporate Sustainability Means Quality
Part of responsible business practices is focusing on quality over quantity. Patagonia does this by making repairable clothes instead of throwaway alternatives. What goes into products also matters, and that’s why Patagonia sacrificed sales profits to only use organic cotton. Repairing clothes cuts down on pollution, and using natural fibers helps fight the microplastic crisis. Fighting microplastics is a corporate social responsibility for OkStraw, so we’re glad Patagonia cares about it too.
At OkStraw Paper Straws, we know also understand the cost of organic sourcing, because we practice it. While organic sourcing isn’t cheap, the dividend of a healthier planet outweighs any profit made from shortcutting. At OkStraw Paper Straws, quality over quantity takes priority. When we make a paper straw, we ensure it’s tough enough to do the job without a hitch. Using one good paper straw instead of three low quality ones saves both paper and energy.
Paper Straws for a Sustainable Dividend
Admittedly, Patagonia makes repairable and reusable gear, while OkStraw makes disposable, single-use paper straws. However, we both believe that our social responsibility doesn’t stop when our products reach customers’ hands. When companies take shortcuts to make extra profit, it costs everyone in the long run. Instead of taking shortcuts, OkStraw Paper Straws works to make sure all aspects of our supply chain are ecofriendly.
We at OkStraw Paper Straws spent extra capital to practice sustainable forestry, instead of clear cutting. Using organic oils, adhesives and food coloring was more expensive, but it was the right thing to do. Yes, OkStraw paper straws cost more than plastic straws, but our planet pays far less. We at OkStraw Paper Straws challenge all companies to take a minute, and ask what their corporate social responsibility is. We know ours, and it’s the Cause for Paper Straws!
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